Nature and Significance of Management
Introduction-Concept-Characteristics of Management-Objectives of Management-Importance of Management-Nature of Management-Management as
Nature and Significance of Management
Introduction-Concept-Characteristics of Management-Objectives of Management-Importance of Management-Nature of Management-Management as an Art-Management as a Science-Management as a Profession-Levels of Management-Functions of Management-Coordination: The Essence of Management-Characteristics of Coordination-Importance of Coordination-Management in the Twenty-first Century
Principles of Management
Principles of Management: The Concept-Nature of Principles of Management-Significance of Principles of Management-Taylor’s Scientific Management-Principles of Scientific Management-Techniques of Scientific Management-Functional Foremanship-Standardisation and Simplification of Work-Method Study-Motion Study-Time Study Fatigue Study-Differential Piece Wage System-Fayol’s Principles of Management-Fayol Versus Taylor-A Comparison
Business Environment
Meaning of Business Environment-Importance of Business Environment-Dimensions of Business Environment-Economic Environment in India
Planning
Introduction-Concept-Importance of Planning-Features of Planning-Limitations of Planning-Planning Process-Types of Plans-Objectives-Strategy-Policy-Procedure-Method-Rule-Programme-Budget
Organising
Meaning-Steps in the Process of Organising-Importance of Organising-Organisation Structure-Types of Organisation Structures-Formal and Informal Organisation-Informal Organisation-Delegation-Importance of Delegation-Decentralisation-Importance
Staffing
Introduction-Meaning-Importance of Staffing-Evolution of Human Resource Management-Staffing Process-Recruitment-Selection-Training and Development-Training Methods-On the Job Methods-Off the Job Methods
Directing
Introduction-Meaning-Importance of Directing-Principles of Directing-Elements of Direction-Supervision-Motivation-Leadership-Communication-Formal and Informal Communication
Controlling
Meaning of Controlling-Techniques of Managerial Control-Traditional Techniques-Modern Techniques-Responsibility Accounting-Management Audit-PERT and CPM
Financial Management
Introduction-Meaning of Business Finance-Financial Management-Objectives-Financial Decisions-Financial Planning-Importance-Capital Structure-Fixed and Working Capital-Working Capital-Factors Affecting The Working Capital Requirements
Financial Markets
Introduction-Concept Of Financial Market-Functions Of Financial Market-Money Market-Money Market Instruments-Capital Market-Primary Market-Secondary Market-Stock Exchange-Trading And Settlement Procedure-National Stock Exchange Of India (NSE)-Objectives Of NSE Market Segments Of NSE-BSE (Bombay Stock Exchange Ltd.) Securities and Exchange Board of India (SEBI)
Marketing
What Is A Market-What Is Marketing-What Can Be Marketed-Marketing Management-Marketing And Selling-Marketing Management Philosophies-Functions Of Marketing-Role Of Marketing-Marketing Mix-Elements Of Marketing Mix-Product-Classification Of Products-Consumer Products-Industrial Products-Branding-Packaging-Pricing-Physical Distribution-Physical Distribution-Promotion-Promotion Mix-Advertising-Objections To Advertising-Personal Selling-Role Of Personal Selling-Sales Promotion-Publicity-Public Relations
Consumer Protection
Introduction-Importance Of Consumer Protection-Legal Protection To Consumers-The Consumer Protection Act, 1986-Consumer Rights-Consumer Responsibilities-Ways And Means Of Consumer Protection-Redressal Agencies Under The Consumer Protection Act-Role Of Consumer Organisations And NGOs
Entrepreneurship Development
Introduction-The Concept Of Entrepreneurship-Characteristics Of Entrepreneurship-Relationship Between Entrepreneurship And Management-Need For Entrepreneurship-Functions Of Entrepreneurs In Relation To Economic Development-Role Of Entrepreneurs In Relation To Their Enterprise-The Process Of Entrepreneurship Development-Startup India Scheme-Startup India Initiative: Action Points-Intellectual Property Rights (IPR)-Entrepreneurial Competencies-Entrepreneurial Motivation-Entrepreneurial Values And Attitudes